Twiine
A friendlier way to connect within tech industries.
A mobile application designed to foster meaningful professional connections within the tech industry. Twiine allows individuals to connect with mentors, mentees, hackathon partners, and industry professionals through a swipe/matching interface.
Industry: Social Media, Business & Employment, Technology
MY ROLE
Working as the sole designer in a startup environment. My responsibilities include; leading the app's UX direction, creating brand identity, guidelines and design system, user & business research, copywriting.
Team:
Neharika Sidda, Jaskaran Singh, Shadman Hossain
Role:
User Research, Interface Designer, Graphic Design, User Experience
Duration:
November 2024 - Present
Tools:
Figma, Inkscape, Jira, React Native, SCSS, NodeJS, MongoDB
Skills:
User research & design, Copywriting, Brand Identity, Mobile Application,
1.
DISCOVER
3.
DESIGN
2.
FEATURES & FUNCTION
4.
FUTURE STEPS
Overview
The Problem
Current professional networking platforms, often feel intimidating, and overly general. They do not cater to specific industries or interests, creating a very impersonal experince for users.
The Solution
Create a platform that is more approachable, with a specialized focus space such as tech. Curate unique user experiences that sets us apart from current networking platforms.
The Outcome
Integrate a swipe-based matching interface addressing the pain points that arise from current professional networking applications on the market. Aim to provide a more friendly and engaging networking experience by creating an inclusive environment for industry professionals to connect.
Phase 1 - DISCOVER
Ideation
Based on a survey of 2000 tech professionals in Vancouver, the following areas were highlighted as potential problem/solution spaces.
Taking this information, we began brainstorming the potential identities and demograhics of these 2000 participants to narrow down our target audience.
Phase 1 - DISCOVER
Audience
From analysing the participants of the survey, taking into account their pain points, and looking at the overall tech scene in Vancouver, we were able to narrow down our target audience into 4 user groups.
Phase 3 - design
Architecture
After having planned out some of the features our application would have, I made a detailed sitemap of the navigation links and the content each of these pages would have.
To begin creating initial wireframes, I used the sitemap map to build the information architecture of the application. This helped map out some of the input fields and interactions I'd have to design moving forward.
Phase 3 - design
Wireframes
Initial wireframes consisted only of the navigation screens:
Many of these intital screens were removed/changed through the course of wireframing as our goals for the app also changed.
Homepage
Profile Page
Events
Matches
Community
Low-Fidelity Wireframes
High-Fidelity Wireframes
Phase 3 - design
Design System
Twiine's design relies on it's design system which consists of simple colours and clean, legible spacing and scale. This was important to implement once I began finalising wireframes in order to maintain cohesion and consistency throughout the designs.
Colour
Icons & Dimensions
Navigation & States
CTA Buttons
Dropdown
Yes/No Buttons
Keywords
Links
Phase 3 - design
Prototypes
Phase 4 - FUTURE STEPS
Iteration
Iterate versions of the app design & interacions to test with users.
Phase 4 - FUTURE STEPS
Usability testing
Conducted to;
Ensure ease of use across various devices
Test the onboarding process for clarity
Monitor user feedback on the swipe-matching algorithm
Improve interaction flows based on user feedback
Phase 4 - FUTURE STEPS
Beta testing
Roll out beta version of the app to gather initial user feedback. Test and gather analytics at events and from a wide range of users.
Phase 4 - FUTURE STEPS
Market launch
Target local tech hubs, starting with Vancouver, and then scale to other major tech hubs.
Phase 4 - FUTURE STEPS
Monetisation
Explore ad revenue opportunities, premium memberships, and sponsored events.
More work
UX was Here
Mobile Application
Social Media
Hackathon
Craft n' Connect
Product Design
Co-Design
Design Research
© 2025 Neharika Sidda | Made with ♡ in Vancouver, BC