UX was Here
Making UX platform, 'UX was Here' a more interactive and enjoyable space, solutions to meet current & future user needs.
Integrating user and business solutions into a mobile interface for client; UX was Here (UwH). Helping retain users on the platform through interactive and engaging UX focused solutions.
Industry: Social Media, Business & Employment
Team:
Neharika Sidda, Royce Malonzo, Hinata Nozawa, Dabin Yu
Role:
User research & synthesis, UX writer, Client-facing presentation
Duration:
March 2024, 3 days
Tools:
Figma, Google Forms, Adobe After Effects
Skills:
User research & design, Mobile application design, Hackathon
1.
DISCOVER
2.
UNDERSTAND
3.
DESIGN
4.
REFLECTIONS
Overview
The Problem
UX was Here currently faces a consistent problem of high turn rate and low usage rate with its user base.
The Solution
Implementing solutions into a mobile application to; facilitate interaction with the platform & make it more accessible.
The Outcome
Introducing interaction to the UX was Here mobile app through; weekly UX design challenges, inspiration boards, and the ability to share and receive feedback. These conceptual solutions are meant to attract new users & maintain current users.
Phase 1 - DISCOVER
Ideation
To start ideating, we first took a look at existing UwH users.
Posts with mentions of what current users wanted/wanted to achieve through the platform gave us an idea of what some of the current and potential future user goals were and how they were trying to attain them.
Using this information we then shifted our focus on the goals and motivations of users, leading to our direction for user research.
Phase 1 - DISCOVER
User Research
We collected user research through a short survey with 4 multiple choice questions, inquiring about participants career and educational goals and what resources would help achieve them.
Key Insight: The following top three goals users wanted to achieve
Key Insight: How users believed they'd achieve these goals
Phase 2 - UNDERSTAND
User Personas
This user research helped in making four personas, to gain a better understanding of UwH’s current & potential future users.
Personas covered a wide range of people and included the following factors:
Using these personas and our precedent research, we conceptualised a mobile application for UX was Here. The features of this proposed application directly address some of the persistent pain points experienced by current and potential users.
Phase 3 - DESIGN
Solution 1: Improved Onboarding
Clarifying the intent of the app was central to our first solution. As it is a fairly new organisation, UX was Here has had a hard time honing in on specific features and identifying what sets it apart from its competitors.
By bringing these features to light and highlighting its uniqueness through the onboarding process, users will be able to understand and control their usage of the application much better.
Phase 3 - DESIGN
Solution 2: Gamified UX
By introduing collaborative, game-style UX projects, users are able to challenge their UX skills while also creating a business opportunity for UX was Here to invite new users on to the app.
Phase 3 - DESIGN
Solution 3: Inspiration & Feedback Board
Gain inspiration, share work, give & get feedback through UX was Here's third feature. A place for users to look through past challenge solutions, others' UX work, and share feedback in a positive, UX focused space.
Phase 4 - REFLECTIONS
Constraints
There is a plethora of user information and ways of refining this project that we could have looked further into as well as business opportunities to further elaborate on, the basis for most of our constraints relied on the limited timeframe we had to work with.
Phase 4 - REFLECTIONS
Experience
This project was built in collaboration with client, UX was Here, a global UX platform founded by Matt Karakilic, during a hackathon-style design jam organised by Simon Fraser University, Eunoia UX 2024.
Out of 43 teams and nearly 200 participants in Eunoia 2024, 3 teams including my own, made it into the winning teams.
In three days my team and I managed to conduct user research & synthesis, UI concepts & designs for individual screens, working prototypes, and a client-facing presentation.
We had the chance to present our proposed solutions during Eunoia UX's closing ceremony in April 2024.
Solution 2