UX was Here
UX was Here
Making UX platform, 'UX was Here' a more interactive and enjoyable space, solutions to meet current & future user needs.
Making UX platform, 'UX was Here' a more interactive and enjoyable space, solutions to meet current & future user needs.
This project was created during design hackathon, Eunoia UX Design Jam 2024 and made it into the winning teams.
Integrating user and business solutions into a mobile interface for client; UX was Here (UwH). Helping retain users on the platform through interactive and engaging UX focused solutions.
This project was created during design hackathon, Eunoia UX Design Jam 2024 and made it into the winning teams.
Integrating user and business solutions into a mobile interface for client; UX was Here (UwH). Helping retain users on the platform through interactive and engaging UX focused solutions.
Team
Neharika Sidda, Royce Malonzo, Hinata Nozawa, Dabin Yu
Role
User research & synthesis, UX writer, Client-facing presentation
Timeline
March 2024; 3 days
Deliverable(s)
Client pitch & Protoype
The Problem
The Problem
UX was Here currently faces a consistent problem of high turn rate and low usage rate with its user base.
UX was Here currently faces a consistent problem of high turn rate and low usage rate with its user base.
The Solution
The Solution
Implementing solutions into a mobile application to; facilitate interaction with the platform & make it more accessible.
Implementing solutions into a mobile application to; facilitate interaction with the platform & make it more accessible.
Define
To start ideating, we first took a look at existing UwH users.
Posts with mentions of what current users wanted/wanted to achieve through the platform gave us an idea of what some of the current and potential future user goals were and how they were trying to attain them.
Using this information we then shifted our focus on the goals and motivations of users, leading to our direction for user research.
The Outcome
Introducing interaction to the UX was Here mobile app through; weekly UX design challenges, inspiration boards, and the ability to share and receive feedback. These conceptual solutions are meant to attract new users & maintain current users.
Introducing interaction to the UX was Here mobile app through; weekly UX design challenges, inspiration boards, and the ability to share and receive feedback. These conceptual solutions are meant to attract new users & maintain current users.
User Research
We collected user research through a short survey with 4 multiple choice questions, inquiring about participants career and educational goals and what resources would help achieve them.
Key Insight: The following top three goals users wanted to achieve
Key Insight: How users believed they'd achieve these goals
Solution 2:
Gamified UX
User Personas
This user research helped in making four personas, to gain a better understanding of UwH’s current & potential future users.
Personas covered a wide range of people and included the following factors:
Solution 1:
Improved Onboarding
Solution 3:
Gain inspiration, share work, give & get feedback
Constraints
There is a plethora of user information and ways of refining this project that we could have looked further into as well as business opportunities to further elaborate on, the basis for most of our constraints relied on the limited timeframe we had to work with.
Accolades
This project was built in collaboration with client, UX was Here, a global UX platform founded by Matt Karakilic, during a hackathon-style design jam organised by Simon Fraser University, Eunoia UX 2024.
Out of 43 teams and nearly 200 participants in Eunoia 2024, 3 teams including my own, made it into the winning teams.
We had the chance to present our proposed solutions during Eunoia UX's closing ceremony in April 2024.
In three days my team and I managed to conduct user research & synthesis, UI concepts & designs for individual screens, working prototypes, and a client-facing presentation.
This experience was a challenging but rewarding opportunity to broaden our understanding of UX through business goals, and has helped me gain a better understanding of the different facets UX design holds.
Define
To start ideating, we first took a look at existing UwH users.
Posts with mentions of what current users wanted/wanted to achieve through the platform gave us an idea of what some of the current and potential future user goals were and how they were trying to attain them.
Using this information we then shifted our focus on the goals and motivations of users, leading to our direction for user research.
User
Research
We collected user research through a short survey with 4 multiple choice questions, inquiring about participants career and educational goals and what resources would help achieve them.
Key Insight: The following top three goals users wanted to achieve
Key Insight: How users believed they'd achieve these goals
User
Personas
This user research helped in making four personas, to gain a better understanding of UwH’s current & potential future users.
Personas covered a wide range of people and included the following factors:
Solution 1:
Improved Onboarding
Solution 2:
Gamified UX
Solution 3:
Gain inspiration, share work, give & get feedback
Constraints
There is a plethora of user information and ways of refining this project that we could have looked further into as well as business opportunities to further elaborate on, the basis for most of our constraints relied on the limited timeframe we had to work with.
Accolades
This project was built in collaboration with client, UX was Here, a global UX platform founded by Matt Karakilic, during a hackathon-style design jam organised by Simon Fraser University, Eunoia UX 2024.
Out of 43 teams and nearly 200 participants in Eunoia 2024, 3 teams including my own, made it into the winning teams.
We had the chance to present our proposed solutions during Eunoia UX's closing ceremony in April 2024.
In three days my team and I managed to conduct user research & synthesis, UI concepts & designs for individual screens, working prototypes, and a client-facing presentation.
This experience was a challenging but rewarding opportunity to broaden our understanding of UX through business goals, and has helped me gain a better understanding of the different facets UX design holds.
© 2024 Neharika Sidda | Made with ♡ in Vancouver, BC
© 2024 Neharika Sidda | Made with ♡ in Vancouver, BC